Destination Marketing: State of the Art in 2019
destination | marketing | Uncategorized

Destination Marketing: State of the Art in 2019

Last week I participated in the Digital Tourism Think Tank Global event in Helsinki. #DTTT Global focuses on destination marketing in digital channels and on the role the technology plays in tourism destinations. I have already posted detailed notes from day 1 and day 2 of the seminar, but here I will go deeper into…

Destination Marketing insights from DTTT Global (part 2)
destination | marketing

Destination Marketing insights from DTTT Global (part 2)

Yesterday I uploaded my Destination Marketing insights from the first day of DTTT Global -event. Here in this post are also the notes from the second day. You can download the full notes with nice pictures as pdf file from here. Check out the programme for precise details about the speakers. Kaisa Kosonen, Visit Finland Issues in digital Tourism development…

Destination Marketing insights from DTTTGlobal 2018 (part 1)
destination | marketing

Destination Marketing insights from DTTTGlobal 2018 (part 1)

Destination Marketing is an important topic for me as I am teaching it at the University of Eastern Finland. One of the best places to learn about destination marketing is probably Digital Tourism Think Tank -event. As Helsinki hosts the event this year, it was quite easy for me to participate. I made some notes…

Five reasons to come to ENTER2019 eTourism Conference in Nicosia, Cyprus
sustainability | technology | tourism

Five reasons to come to ENTER2019 eTourism Conference in Nicosia, Cyprus

The 26th ENTER eTourism Conference, ENTER2019, will be organized by IFITT January 30 – February 1, 2019 in Nicosia, Cyprus. Now you might be asking yourself why you should attend this conference next year. As the research track chair of the conference, at least five reasons come up to my mind: 1. Great tourism conference…

Free online business tools for tourism companies
marketing | technology

Free online business tools for tourism companies

There are some extremely useful online business tools, services, and applications for all tourism businesses. This article is built especially for tourism businesses in Western countries, in other countries some practices and tools could be different. I have gathered various tools together that could be useful especially for tourism and hospitality businesses and destinations. Online forums…

Marketing and business growth: art and science
marketing

Marketing and business growth: art and science

I have been thinking lately a lot about what makes marketing successful and what kind of marketers I should train. Academic research points us towards customer or market orientation, organisation culture, marketing effectiveness, relationship marketing and marketing capabilities, just to name a few. As an academic, I find the current explanations for marketing success too quantitative,…