Juho Pesonen

Free Android apps to take your social media content to the next level

Many small- and medium-sized enterprises post just basic pictures, link and videos to their social media channels. Even though there are[…]

One of the best places to understand the state of digitalization in tourism is the annual ENTER conference. It provides[…]

A new year and time to make some resolutions for what is to come. Many people focus on making themselves[…]

There are some extremely useful online business tools, services, and applications for all tourism businesses. This article is built especially for[…]

As part of our International Master’s Degree Programme in Tourism Marketing and Management at University of Eastern Finland, I teach[…]

There is an ongoing discussion in the Finnish tourism industry about our digital tourism capabilities. We are looking up to[…]

I have been thinking lately a lot about what makes marketing successful and what kind of marketers I should train.[…]

Marketing is both art and science requiring particular. The best modern marketers know how to combine these two. There are[…]

It is September already. It means that summer holidays, as well as the academic year 2016-2017, are over and a new[…]

…simple and intuitive. How you do your travel bookings is about to change. I had the pleasure to attend #smtnetwork[…]