Juho Pesonen

Work continues to develop master’s degree in tourism marketing and management

I have not been updating my own blog for a while. I have spent as much time as possible with[…]

The 26th ENTER eTourism Conference, ENTER2019, will be organized by IFITT January 30 – February 1, 2019 in Nicosia, Cyprus.[…]

Many small- and medium-sized enterprises post just basic pictures, link and videos to their social media channels. Even though there are[…]

One of the best places to understand the state of digitalization in tourism is the annual ENTER conference. It provides[…]

A new year and time to make some resolutions for what is to come. Many people focus on making themselves[…]

There are some extremely useful online business tools, services, and applications for all tourism businesses. This article is built especially for[…]

As part of our International Master’s Degree Programme in Tourism Marketing and Management at University of Eastern Finland, I teach[…]

There is an ongoing discussion in the Finnish tourism industry about our digital tourism capabilities. We are looking up to[…]

I have been thinking lately a lot about what makes marketing successful and what kind of marketers I should train.[…]

Marketing is both art and science requiring particular. The best modern marketers know how to combine these two. There are[…]