The why, what, and how of doing great business in tourism and hospitality
marketing | tourism

The why, what, and how of doing great business in tourism and hospitality

For a while, I have had a dream of putting everything that I know about digital marketing online. Now, I finally did it, thanks to the collaboration with the Social Hotelier podcast and Sam-Erik Ruttmann. Together, we made three videos and/or podcasts about digital marketing in tourism and hospitality. I have studied the topic and…

How can we reduce greenhouse gas emissions in tourism by destination marketing and management practices?
destination | marketing | sustainability | tourism | travel

How can we reduce greenhouse gas emissions in tourism by destination marketing and management practices?

Greenhouse gas emissions in tourism are a global problem. Tourism destinations play a key role in tourism development. This article looks at how tourism destinations can reduce their CO2 emissions.

eTourism Trends from ENTER2019 conference
destination | marketing | technology | Uncategorized

eTourism Trends from ENTER2019 conference

What could be a better place to see the latest eTourism trends (information and communication technologies in tourism) than annual ENTER-conference, organized by the International Federation of IT in Travel & Tourism. At ENTER, academics and practitioners come together to look at and discuss innovative topics in eTourism. Based on what I saw and heard…

Destination Marketing: State of the Art in 2019
destination | marketing | Uncategorized

Destination Marketing: State of the Art in 2019

Last week I participated in the Digital Tourism Think Tank Global event in Helsinki. #DTTT Global focuses on destination marketing in digital channels and on the role the technology plays in tourism destinations. I have already posted detailed notes from day 1 and day 2 of the seminar, but here I will go deeper into…

Destination Marketing insights from DTTT Global (part 2)
destination | marketing

Destination Marketing insights from DTTT Global (part 2)

Yesterday I uploaded my Destination Marketing insights from the first day of DTTT Global -event. Here in this post are also the notes from the second day. You can download the full notes with nice pictures as pdf file from here. Check out the programme for precise details about the speakers. Kaisa Kosonen, Visit Finland Issues in digital Tourism development…

Destination Marketing insights from DTTTGlobal 2018 (part 1)
destination | marketing

Destination Marketing insights from DTTTGlobal 2018 (part 1)

Destination Marketing is an important topic for me as I am teaching it at the University of Eastern Finland. One of the best places to learn about destination marketing is probably Digital Tourism Think Tank -event. As Helsinki hosts the event this year, it was quite easy for me to participate. I made some notes…

career | marketing | tourism

Work continues to develop master’s degree in tourism marketing and management

I have not been updating my own blog for a while. I have spent as much time as possible with my family, and most of my working hours go to our international master’s degree programme in tourism marketing and management. The second year of teaching has started and soon the application period for 2019 studies will…

Free Android apps to take your social media content to the next level
marketing | technology | Uncategorized

Free Android apps to take your social media content to the next level

Many small- and medium-sized enterprises post just basic pictures, link and videos to their social media channels. Even though there are dozens of excellent and free tools to improve how social media marketing is conducted, not many businesses use these. Using these tools will allow businesses to provide more engaging and visually more attractive content. The…

Free online business tools for tourism companies
marketing | technology

Free online business tools for tourism companies

There are some extremely useful online business tools, services, and applications for all tourism businesses. This article is built especially for tourism businesses in Western countries, in other countries some practices and tools could be different. I have gathered various tools together that could be useful especially for tourism and hospitality businesses and destinations. Online forums…