During the past year, I have learned quite a lot about forecasting in tourism and hospitality. I have given dozens of radio, magazine and online interviews about the future of tourism. In this video, I present some of the key things that I have learned during the past year about forecasting in tourism. I use…
For a while, I have had a dream of putting everything that I know about digital marketing online. Now, I finally did it, thanks to the collaboration with the Social Hotelier podcast and Sam-Erik Ruttmann. Together, we made three videos and/or podcasts about digital marketing in tourism and hospitality. I have studied the topic and…
Greenhouse gas emissions in tourism are a global problem. Tourism destinations play a key role in tourism development. This article looks at how tourism destinations can reduce their CO2 emissions.
What could be a better place to see the latest eTourism trends (information and communication technologies in tourism) than annual ENTER-conference, organized by the International Federation of IT in Travel & Tourism. At ENTER, academics and practitioners come together to look at and discuss innovative topics in eTourism. Based on what I saw and heard…
Last week I participated in the Digital Tourism Think Tank Global event in Helsinki. #DTTT Global focuses on destination marketing in digital channels and on the role the technology plays in tourism destinations. I have already posted detailed notes from day 1 and day 2 of the seminar, but here I will go deeper into…
Yesterday I uploaded my Destination Marketing insights from the first day of DTTT Global -event. Here in this post are also the notes from the second day. You can download the full notes with nice pictures as pdf file from here. Check out the programme for precise details about the speakers. Kaisa Kosonen, Visit Finland Issues in digital Tourism development…
Destination Marketing is an important topic for me as I am teaching it at the University of Eastern Finland. One of the best places to learn about destination marketing is probably Digital Tourism Think Tank -event. As Helsinki hosts the event this year, it was quite easy for me to participate. I made some notes…
I have not been updating my own blog for a while. I have spent as much time as possible with my family, and most of my working hours go to our international master’s degree programme in tourism marketing and management. The second year of teaching has started and soon the application period for 2019 studies will…
Many small- and medium-sized enterprises post just basic pictures, link and videos to their social media channels. Even though there are dozens of excellent and free tools to improve how social media marketing is conducted, not many businesses use these. Using these tools will allow businesses to provide more engaging and visually more attractive content. The…
There are some extremely useful online business tools, services, and applications for all tourism businesses. This article is built especially for tourism businesses in Western countries, in other countries some practices and tools could be different. I have gathered various tools together that could be useful especially for tourism and hospitality businesses and destinations. Online forums…