We all want to understand where the world is going. Especially during the COVID-19 pandemic, the future of tourism is more obscured than ever before. Some sense to all of this can be found by talking and listening to various stakeholders in the industry. I had the pleasure to do that in January 2021 by…
What could be a better place to see the latest eTourism trends (information and communication technologies in tourism) than annual ENTER-conference, organized by the International Federation of IT in Travel & Tourism. At ENTER, academics and practitioners come together to look at and discuss innovative topics in eTourism. Based on what I saw and heard…
Last week I participated in the Digital Tourism Think Tank Global event in Helsinki. #DTTT Global focuses on destination marketing in digital channels and on the role the technology plays in tourism destinations. I have already posted detailed notes from day 1 and day 2 of the seminar, but here I will go deeper into…
Many small- and medium-sized enterprises post just basic pictures, link and videos to their social media channels. Even though there are dozens of excellent and free tools to improve how social media marketing is conducted, not many businesses use these. Using these tools will allow businesses to provide more engaging and visually more attractive content. The…
Me and my colleagues at the Centre for Tourism Studies managed to write and publish altogether nine reports on digital business, international tourist behavior and sustainability in Savonlinna Destination project. All the reports can be accessed online through our department blog at www.matkailututkimus.fi All the reports are written in Finnish. Juho PesonenI study how changes in technology…
Had the pleasure to contribute to a report commissioned by three Finnish ministries that discusses how we can develop nature tourism in Finland in a sustainable way. My part was to look at the possibilities various eco-certificates provide and what is the role of social media in nature tourism business with focus on destination marketing….
www.juhopesonen.com is online! Finally I did it, I made my first website, completely from scratch. This is it. Hope you like it. I will be updating the website to keep track of what I do. This is all about my professional life as a researcher and tourism marketer, but the content will hopefully be interesting…