The why, what, and how of doing great business in tourism and hospitality
marketing | tourism

The why, what, and how of doing great business in tourism and hospitality

For a while, I have had a dream of putting everything that I know about digital marketing online. Now, I finally did it, thanks to the collaboration with the Social Hotelier podcast and Sam-Erik Ruttmann. Together, we made three videos and/or podcasts about digital marketing in tourism and hospitality. I have studied the topic and…

How can we reduce greenhouse gas emissions in tourism by destination marketing and management practices?
destination | marketing | sustainability | tourism | travel

How can we reduce greenhouse gas emissions in tourism by destination marketing and management practices?

Greenhouse gas emissions in tourism are a global problem. Tourism destinations play a key role in tourism development. This article looks at how tourism destinations can reduce their CO2 emissions.

career | marketing | tourism

Work continues to develop master’s degree in tourism marketing and management

I have not been updating my own blog for a while. I have spent as much time as possible with my family, and most of my working hours go to our international master’s degree programme in tourism marketing and management. The second year of teaching has started and soon the application period for 2019 studies will…

Five reasons to come to ENTER2019 eTourism Conference in Nicosia, Cyprus
sustainability | technology | tourism

Five reasons to come to ENTER2019 eTourism Conference in Nicosia, Cyprus

The 26th ENTER eTourism Conference, ENTER2019, will be organized by IFITT January 30 – February 1, 2019 in Nicosia, Cyprus. Now you might be asking yourself why you should attend this conference next year. As the research track chair of the conference, at least five reasons come up to my mind: 1. Great tourism conference…

Destination Marketing materials on YouTube
destination | marketing | tourism | travel

Destination Marketing materials on YouTube

As part of our International Master’s Degree Programme in Tourism Marketing and Management at University of Eastern Finland, I teach one 6 ECTS course on Destination Marketing. This is a brand new course for our university and I have built it from scratch. The course is mainly studied in groups online with extensive material available…

What is the role of technology in destination marketing?
marketing | technology | tourism

What is the role of technology in destination marketing?

There is an ongoing discussion in the Finnish tourism industry about our digital tourism capabilities. We are looking up to Iceland and how they are promoting and selling their tourism services and products on the Internet. It seems that we think that technology and online travel packages will be the key to grow tourism numbers…