There are some extremely useful online business tools, services, and applications for all tourism businesses. This article is built especially for tourism businesses in Western countries, in other countries some practices and tools could be different. I have gathered various tools together that could be useful especially for tourism and hospitality businesses and destinations.
All tourism businesses should claim their TripAdvisor listing: https://www.tripadvisor.com/Owners
All tourism businesses should also start their own account on Google My Business: https://www.google.com/business/
Set up an alert for your business whenever it (or something else that interests you) is mentioned online: https://www.google.com/alerts
Websites are super easy to do with WordPress or Wix for example. It is just so important to have modern-looking, responsive websites for every business with plenty of multimedia material to increase consumer trust and interest in the company.
Google analytics should be implemented on the website to track traffic: https://support.google.com/analytics/answer/1008080?hl=en
Google Data Studio helps to get insights and use the data a company collects: https://datastudio.google.com/
Google tag manager can be used optimize marketing and analytics on the website: https://support.google.com/tagmanager/answer/6102821?hl=en
Is your site mobile ready? Test it at https://developers.google.com/speed/pagespeed/insights and https://ready.mobi/
Search Engine Marketing
Keyword planning tool in Google Adwords should be utilized to start building search engine presence: https://adwords.google.com/home/tools/keyword-planner/
Learn Search Engine Optimization: https://moz.com/
Social media and content marketing
Facebook and Instagram pages should be opened and used: https://www.facebook.com/business/learn/set-up-facebook-page and https://business.instagram.com/getting-started
Buffer helps to manage various social media accounts: https://buffer.com
Statusbrew also supports social media management: https://statusbrew.com/
Likealyzer helps to develop Facebook marketing: https://likealyzer.com/
For content marketing, you can get free pictures from Unsplash.com
Canva helps to design visually more appealing content: https://www.canva.com/
Tweetdeck to help with your Twitter feeds and content: https://tweetdeck.twitter.com/
Hashtag insights: http://hashtagify.me/
Information and research
Know what people are searching for and what are the trends with different keywords: https://trends.google.com/trends/
E-mail marketing and marketing automation
Google offers great free services for sharing and creating: https://www.google.com/docs
Trello for organizing business functions and activities: https://trello.com/
Video conferencing: appear.in
You can study and understand the business aspects of these tools for free at Google Digital Garage: https://learndigital.withgoogle.com/digitalgarage/
Google insights for digital business: https://www.thinkwithgoogle.com/
More online business tools?
What tools am I missing? Are you using some free tools in your tourism business that you think are valuable for you? E-commerce and customer relationship management tools, for example, are missing from this listing. I would also like to add more tools from non-Western context.
I study how changes in technology and consumer behaviour affect tourism marketing. Professor of Tourism Business at University of Eastern Finland and IFITT President.