How can we reduce greenhouse gas emissions in tourism by destination marketing and management practices?
destination | marketing | sustainability | tourism | travel

How can we reduce greenhouse gas emissions in tourism by destination marketing and management practices?

Greenhouse gas emissions in tourism are a global problem. Tourism destinations play a key role in tourism development. This article looks at how tourism destinations can reduce their CO2 emissions.

eTourism Trends from ENTER2019 conference
destination | marketing | technology | Uncategorized

eTourism Trends from ENTER2019 conference

What could be a better place to see the latest eTourism trends (information and communication technologies in tourism) than annual ENTER-conference, organized by the International Federation of IT in Travel & Tourism. At ENTER, academics and practitioners come together to look at and discuss innovative topics in eTourism. Based on what I saw and heard…

Destination Marketing: State of the Art in 2019
destination | marketing | Uncategorized

Destination Marketing: State of the Art in 2019

Last week I participated in the Digital Tourism Think Tank Global event in Helsinki. #DTTT Global focuses on destination marketing in digital channels and on the role the technology plays in tourism destinations. I have already posted detailed notes from day 1 and day 2 of the seminar, but here I will go deeper into…

Destination Marketing insights from DTTT Global (part 2)
destination | marketing

Destination Marketing insights from DTTT Global (part 2)

Yesterday I uploaded my Destination Marketing insights from the first day of DTTT Global -event. Here in this post are also the notes from the second day. You can download the full notes with nice pictures as pdf file from here. Check out the programme for precise details about the speakers. Kaisa Kosonen, Visit Finland Issues in digital Tourism development…

Destination Marketing insights from DTTTGlobal 2018 (part 1)
destination | marketing

Destination Marketing insights from DTTTGlobal 2018 (part 1)

Destination Marketing is an important topic for me as I am teaching it at the University of Eastern Finland. One of the best places to learn about destination marketing is probably Digital Tourism Think Tank -event. As Helsinki hosts the event this year, it was quite easy for me to participate. I made some notes…

Destination Marketing materials on YouTube
destination | marketing | tourism | travel

Destination Marketing materials on YouTube

As part of our International Master’s Degree Programme in Tourism Marketing and Management at University of Eastern Finland, I teach one 6 ECTS course on Destination Marketing. This is a brand new course for our university and I have built it from scratch. The course is mainly studied in groups online with extensive material available…