Peer-reviewed publications

The Science

This page lists all peer-reviewed journal articles and book chapters that I have either authored or co-authored.

Peer-reviewed journal articles


Tussyadiah, I. P., & Pesonen, J. (2016). Impacts of peer-to-peer accommodation use on travel patterns. Journal of Travel Research, 55(8), 1022-1040.

Tussyadiah, I. P., & Pesonen, J. (2016). Drivers and barriers of peer-to-peer accommodation stay–an exploratory study with American and Finnish travellers. Current Issues in Tourism, 1-18.


Pesonen, J. A., & Tuohino, A. (2015). Activity-based market segmentation of rural well-being tourists Comparing online information search. Journal of Vacation Marketing, 1356766715610163.

Pesonen, J., Komppula, R., & Riihinen, A. (2015). Typology of senior travellers as users of tourism information technology. Information Technology & Tourism, 15(3), 233-252.

Pesonen, J. A. (2015). Targeting Rural Tourists in the Internet: Comparing Travel Motivation and Activity-Based Segments. Journal of Travel & Tourism Marketing, 32(3), 211-226.


Pesonen, J. A. (2014). Testing segment stability: insights from a rural tourism study. Journal of Travel & Tourism Marketing, 31(6), 697-711.

Pesonen, J., & Honkanen, A. (2014). Using cluster analysis to segment tourists: response style effects. Matkailututkimus 11(2), 8-24.


Pesonen, J.A. (2013). Information and communications technology and market segmentation in tourism: a review. Tourism Review, 68(2), 14-30.


Pesonen, J., & Horster, E. (2012). Near field communication technology in tourism. Tourism Management Perspectives, 4, 11-18.

Horster, E., Domsalla, M., & Pesonen, J. (2012). Near-Field Communication im Destinationsmanagement. Zeitschrift für Tourismuswissenschaft, 4(1), 107-112.

Pesonen, J. A. (2012). Segmentation of rural tourists: Combining push and pull motivations. Tourism and Hospitality Management, 18(1), 69-82.


Pesonen, J., Laukkanen, T., & Komppula, R. (2011). Benefit segmentation of potential wellbeing tourists. Journal of Vacation Marketing, 17(4), 303-314.

Pesonen, J., Komppula, R., Kronenberg, C., & Peters, M. (2011). Understanding the relationship between push and pull motivations in rural tourism. Tourism Review, 66(3), 32-49.

Tuohino, A., & Pesonen, J. (2011). Photo-based on-site study of urban landscape perception: Savonlinna as a tourism destination. Tourism Today, 11, 122-140.


Pesonen, J., & Komppula, R. (2010). Rural wellbeing tourism: Motivations and expectations. Journal of Hospitality and Tourism Management, 17(1), 150-157.


Kesämatkailijoiden segmentointi. Savonlinnan seutu maaseutumatkailukohteena. Maaseudun Uusi Aika 3/2009. 5-19

Insights from a Finnish Rural Tourism Study
Dissertation: Developing Marketing Segmentation in Tourism

Peer-reviewed book chapters and books


Pesonen, J., & Pasanen, K. (2017). A Closer Look at Tourist Information Search Behaviour When Travelling Abroad: What Is the Role of Online Marketing in Choice of Destination?. In Information and Communication Technologies in Tourism 2017 (pp. 431-443). Springer, Cham.


Pesonen, J., & Tuohino, A. (2016). Rural Wellbeing Tourism Destinations – Demand Side Viewpoint. In Smith, M. K., & Puczkó, L. (Eds.). (2016). The Routledge Handbook of Health Tourism. Routledge.


Pesonen, J., Komppula, R., & Riihinen, A. (2015). Senior Travellers as Users of Online Travel Services: A Qualitative Enquiry. In Information and Communication Technologies in Tourism 2015 (pp. 831-843). Springer International Publishing.


Pesonen, J., Mikkonen, J., Makkonen, M., & Honkanen, A. (2013). Barriers affecting social media adoption in Finnish tourism businesses. In Information and Communication Technologies in Tourism 2014 (pp. 723-731). Springer International Publishing.


Pesonen, J. (2013). Examining perceptions of the importance of travel websites’ value-added services: age, gender, and travel motivations. In Information and Communication Technologies in Tourism 2013 (pp. 352-362). Springer Berlin Heidelberg.


Pesonen, J. (2011, January). Tourism marketing in Facebook: Comparing rural tourism SME’s and larger tourism companies in Finland. In ENTER (pp. 537-546).


Pesonen, J., & Palo-oja, O. M. (2010). Comparing Internet commerce adoption between the Finnish and the European independent accommodation companies. Information and Communication Technologies in Tourism 2010, 51-62.