How can we reduce greenhouse gas emissions in tourism by destination marketing and management practices?
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How can we reduce greenhouse gas emissions in tourism by destination marketing and management practices?

Greenhouse gas emissions in tourism are a global problem. Tourism destinations play a key role in tourism development. This article looks at how tourism destinations can reduce their CO2 emissions.

Destination Marketing: State of the Art in 2019
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Destination Marketing: State of the Art in 2019

Last week I participated in the Digital Tourism Think Tank Global event in Helsinki. #DTTT Global focuses on destination marketing in digital channels and on the role the technology plays in tourism destinations. I have already posted detailed notes from day 1 and day 2 of the seminar, but here I will go deeper into…

Free online business tools for tourism companies
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Free online business tools for tourism companies

There are some¬†extremely useful online business tools, services, and applications for all tourism businesses. This article is built especially for tourism businesses in Western countries, in other countries some practices and tools could be different. I have gathered various tools together that could be useful especially for tourism and hospitality businesses and destinations. Online forums…

Destination Marketing materials on YouTube
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Destination Marketing materials on YouTube

As part of our International Master’s Degree Programme in Tourism Marketing and Management at University of Eastern Finland, I teach one 6 ECTS course on Destination Marketing. This is a brand new course for our university and I have built it from scratch. The course is mainly studied in groups online with extensive material available…

Life on an academic: year in review and future plans, Juho Pesonen edition
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Life on an academic: year in review and future plans, Juho Pesonen edition

It is September already. It means that summer holidays, as well as the academic year 2016-2017, are over and a¬†new academic year is starting. I still continue as the head of e-tourism research at the University of Eastern Finland Business School, Centre for Tourism Studies. This is also a good time to reflect what has…