I have been thinking lately a lot about what makes marketing successful and what kind of marketers I should train. Academic research points us towards customer or market orientation, organisation culture, marketing effectiveness, relationship marketing and marketing capabilities, just to name a few. As an academic, I find the current explanations for marketing success too quantitative,…
It is September already. It means that summer holidays, as well as the academic year 2016-2017, are over and a new academic year is starting. I still continue as the head of e-tourism research at the University of Eastern Finland Business School, Centre for Tourism Studies. This is also a good time to reflect what has…
…simple and intuitive. How you do your travel bookings is about to change. I had the pleasure to attend #smtnetwork (http://smtnetwork.fi/) event today in Vantaa. Amber Stauffer presented Neo travel management system from KDS and the system is so simple, it makes travel planning seem almost pleasurable. Just add where your journey starts, where you…
Me and my colleagues at the Centre for Tourism Studies managed to write and publish altogether nine reports on digital business, international tourist behavior and sustainability in Savonlinna Destination project. All the reports can be accessed online through our department blog at www.matkailututkimus.fi All the reports are written in Finnish. Juho PesonenI study how changes in technology…