How can we reduce greenhouse gas emissions in tourism by destination marketing and management practices?
destination | marketing | sustainability | tourism | travel

How can we reduce greenhouse gas emissions in tourism by destination marketing and management practices?

Greenhouse gas emissions in tourism are a global problem. Tourism destinations play a key role in tourism development. This article looks at how tourism destinations can reduce their CO2 emissions.

Destination Marketing: State of the Art in 2019
destination | marketing | Uncategorized

Destination Marketing: State of the Art in 2019

Last week I participated in the Digital Tourism Think Tank Global event in Helsinki. #DTTT Global focuses on destination marketing in digital channels and on the role the technology plays in tourism destinations. I have already posted detailed notes from day 1 and day 2 of the seminar, but here I will go deeper into…

Destination Marketing insights from DTTT Global (part 2)
destination | marketing

Destination Marketing insights from DTTT Global (part 2)

Yesterday I uploaded my Destination Marketing insights from the first day of DTTT Global -event. Here in this post are also the notes from the second day. You can download the full notes with nice pictures as pdf file from here. Check out the programme for precise details about the speakers. Kaisa Kosonen, Visit Finland Issues in digital Tourism development…

Five reasons to come to ENTER2019 eTourism Conference in Nicosia, Cyprus
sustainability | technology | tourism

Five reasons to come to ENTER2019 eTourism Conference in Nicosia, Cyprus

The 26th ENTER eTourism Conference, ENTER2019, will be organized by IFITT January 30 – February 1, 2019 in Nicosia, Cyprus. Now you might be asking yourself why you should attend this conference next year. As the research track chair of the conference, at least five reasons come up to my mind: 1. Great tourism conference…

Free online business tools for tourism companies
marketing | technology

Free online business tools for tourism companies

There are some extremely useful online business tools, services, and applications for all tourism businesses. This article is built especially for tourism businesses in Western countries, in other countries some practices and tools could be different. I have gathered various tools together that could be useful especially for tourism and hospitality businesses and destinations. Online forums…

Destination Marketing materials on YouTube
destination | marketing | tourism | travel

Destination Marketing materials on YouTube

As part of our International Master’s Degree Programme in Tourism Marketing and Management at University of Eastern Finland, I teach one 6 ECTS course on Destination Marketing. This is a brand new course for our university and I have built it from scratch. The course is mainly studied in groups online with extensive material available…

What is the role of technology in destination marketing?
marketing | technology | tourism

What is the role of technology in destination marketing?

There is an ongoing discussion in the Finnish tourism industry about our digital tourism capabilities. We are looking up to Iceland and how they are promoting and selling their tourism services and products on the Internet. It seems that we think that technology and online travel packages will be the key to grow tourism numbers…