Technology and tourism industry trends for 2021 from ENTER21 conference
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Technology and tourism industry trends for 2021 from ENTER21 conference

We all want to understand where the world is going. Especially during the COVID-19 pandemic, the future of tourism is more obscured than ever before. Some sense to all of this can be found by talking and listening to various stakeholders in the industry. I had the pleasure to do that in January 2021 by…

eTourism Trends from ENTER2019 conference
destination | marketing | technology | Uncategorized

eTourism Trends from ENTER2019 conference

What could be a better place to see the latest eTourism trends (information and communication technologies in tourism) than annual ENTER-conference, organized by the International Federation of IT in Travel & Tourism. At ENTER, academics and practitioners come together to look at and discuss innovative topics in eTourism. Based on what I saw and heard…

Destination Marketing insights from DTTT Global (part 2)
destination | marketing

Destination Marketing insights from DTTT Global (part 2)

Yesterday I uploaded my Destination Marketing insights from the first day of DTTT Global -event. Here in this post are also the notes from the second day. You can download the full notes with nice pictures as pdf file from here. Check out the programme for precise details about the speakers. Kaisa Kosonen, Visit Finland Issues in digital Tourism development…

Destination Marketing insights from DTTTGlobal 2018 (part 1)
destination | marketing

Destination Marketing insights from DTTTGlobal 2018 (part 1)

Destination Marketing is an important topic for me as I am teaching it at the University of Eastern Finland. One of the best places to learn about destination marketing is probably Digital Tourism Think Tank -event. As Helsinki hosts the event this year, it was quite easy for me to participate. I made some notes…

Destination Marketing materials on YouTube
destination | marketing | tourism | travel

Destination Marketing materials on YouTube

As part of our International Master’s Degree Programme in Tourism Marketing and Management at University of Eastern Finland, I teach one 6 ECTS course on Destination Marketing. This is a brand new course for our university and I have built it from scratch. The course is mainly studied in groups online with extensive material available…

What is the role of technology in destination marketing?
marketing | technology | tourism

What is the role of technology in destination marketing?

There is an ongoing discussion in the Finnish tourism industry about our digital tourism capabilities. We are looking up to Iceland and how they are promoting and selling their tourism services and products on the Internet. It seems that we think that technology and online travel packages will be the key to grow tourism numbers…

technology | travel

I have seen the future of travel bookings and it is…

…simple and intuitive. How you do your travel bookings is about to change. I had the pleasure to attend #smtnetwork (http://smtnetwork.fi/) event today in Vantaa. Amber Stauffer presented Neo travel management system from KDS and the system is so simple, it makes travel planning seem almost pleasurable. Just add where your journey starts, where you…

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Research results on digital marketing and customer behavior for tourism destinations and businesses [In Finnish]

Me and my colleagues at the Centre for Tourism Studies managed to write and publish altogether nine reports on digital business, international tourist behavior and sustainability in Savonlinna Destination project. All the reports can be accessed online through our department blog at www.matkailututkimus.fi All the reports are written in Finnish. Juho PesonenI study how changes in technology…