As part of our International Master’s Degree Programme in Tourism Marketing and Management at University of Eastern Finland, I teach[…]
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Tag: marketing
What is the role of technology in destination marketing?
There is an ongoing discussion in the Finnish tourism industry about our digital tourism capabilities. We are looking up to[…]
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Marketing and business growth: art and science
I have been thinking lately a lot about what makes marketing successful and what kind of marketers I should train.[…]
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Marketing skills that are most important for 2020s?
Marketing is both art and science requiring particular. The best modern marketers know how to combine these two. There are[…]
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Life on an academic: year in review and future plans, Juho Pesonen edition
It is September already. It means that summer holidays, as well as the academic year 2016-2017, are over and a new[…]
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