marketing Archives – Juho Pesonen (Ph.D.)

As part of our International Master’s Degree Programme in Tourism Marketing and Management at University of Eastern Finland, I teach[…]

There is an ongoing discussion in the Finnish tourism industry about our digital tourism capabilities. We are looking up to[…]

I have been thinking lately a lot about what makes marketing successful and what kind of marketers I should train.[…]

Marketing is both art and science requiring particular. The best modern marketers know how to combine these two. There are[…]

It is September already. It means that summer holidays, as well as the academic year 2016-2017, are over and a new[…]

Tag: marketing