learning Archives – Better Tourism Business by Juho Pesonen (Ph.D.)

What is the state of eTourism in 2018?

ByJuho Pesonen February 2, 2018February 3, 2018

One of the best places to understand the state of digitalization in tourism is the annual ENTER conference. It provides a unique overview of what people from all over the world are doing in the field of eTourism, what are the current issues and latest developments. This year, ENTER2018 was organized in Jönköping, Sweden. The…

marketing

Marketing skills that are most important for 2020s?

ByJuho Pesonen September 8, 2017

Marketing is both art and science requiring particular. The best modern marketers know how to combine these two. There are some marketing skills that make it possible for a marketer to be both a scientist and an artist. If you could pick three skills that every marketer should have, what would they be? What kind…