Work continues to develop master’s degree in tourism marketing and management

I have not been updating my own blog for a while. I have spent as much time as possible with my family, and most of my working hours go to our international master’s degree programme in tourism marketing and management. The second year of teaching has started and soon the application period for 2019 studies will begin.

This is how we started the second year in our programme. It is a continuous development effort, but I think it keeps getting better and better. I did a short introduction video about the programme. The video contains information about the programme, about our study philosophy, how we measure expertise without using any exams at all, and what kind of excellent results we have so far achieved.

Juho Pesonen

I study how changes in technology and consumer behaviour affect tourism marketing. Professor of Tourism Business at University of Eastern Finland and IFITT President.