Research results on digital marketing and customer behavior for tourism destinations and businesses [In Finnish]
Me and my colleagues at the Centre for Tourism Studies managed to write and publish altogether nine reports on digital business, international tourist behavior and sustainability in Savonlinna Destination project. All the reports can be accessed online through our department blog at www.matkailututkimus.fi
All the reports are written in Finnish.
I study how changes in technology and consumer behaviour affect tourism marketing. Professor of Tourism Business at University of Eastern Finland and IFITT President.
