Had the pleasure to contribute to a report commissioned by three Finnish ministries that discusses how we can develop nature tourism in Finland in a sustainable way. My part was to look at the possibilities various eco-certificates provide and what is the role of social media in nature tourism business with focus on destination marketing. The report [only in Finnish] can be downloaded here.
I study how changes in technology and consumer behaviour affect tourism marketing. Professor of Tourism Business at University of Eastern Finland and IFITT President.