New business opportunities in sustainable nature and leisure tourism: A literature review [Report in Finnish]

Nature has considerable opportunities for tourism development.

Had the pleasure to contribute to a report commissioned by three Finnish ministries that discusses how we can develop nature tourism in Finland in a sustainable way. My part was to look at the possibilities various eco-certificates provide and what is the role of social media in nature tourism business with focus on destination marketing. The report [only in Finnish] can be downloaded here.

I study how changes in technology and consumer behaviour affect tourism marketing. Programme director of International Master’s Degree Programme at University of Eastern Finland Business School.

Leave a Reply

Your email address will not be published. Required fields are marked *