New business opportunities in sustainable nature and leisure tourism: A literature review [Report in Finnish]

Nature has considerable opportunities for tourism development.

Had the pleasure to contribute to a report commissioned by three Finnish ministries that discusses how we can develop nature tourism in Finland in a sustainable way. My part was to look at the possibilities various eco-certificates provide and what is the role of social media in nature tourism business with focus on destination marketing. The report [only in Finnish] can be downloaded here.

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