Tourism Marketing | Data | Digital business | Travel & Tourism Research | University education | eTourism
University of Eastern Finland Business School, Centre for Tourism Studies, Joensuu campus
My name is Juho Pesonen. I am the head of eTourism research at the University of Eastern Finland (UEF) Centre for Tourism Studies. We are a part of UEF Business School and focus on tourism marketing and research and development projects. I am also directing International Master’s Degree Programme in Tourism Marketing and Management at University of Eastern Finland Business School. This programme focuses on nature and wellbeing tourism, sustainable tourism and information and communication technologies in tourism, all of which I and my colleagues at the UEF have worked hard and long to build our expertise in.
I connect three topics in my research: online business (especially strategy), tourism and research-based insights. As a university researcher, I have become accustomed to working with various datasets and data analysis tools and methods, both quantitative as well as qualitative. Through various research and development projects, I have gained considerable insights into various tourism topics, mainly tourism marketing and especially online business in tourism.
I am always looking for international and national partnerships, joint academic writing and research projects and possibilities to work with people from all over the world. The topics that especially interest me are the ones that connect tourism and technology, but I also love to work with sustainable tourism, rural and nature tourism, tourism marketing, and destination development and marketing.
I have created this website to collect everything I do to one place and make it easy to find and access by everyone. Sharing is caring after all! 🙂 Most of the material is in English, but there is some Finnish content also included, especially in Reports! I hope you find my research and thoughts interesting. If there is anything you like to ask or have more information on, let me know.
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Phone +358 40 184 2698
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See my research stats at Google Scholar, Academia.edu and ResearchGate
Find my presentation on Slideshare